THE WORLD OF SEO

November 20th, 2010 by Peter

Increasing numbers of online business owners are developing web videos for their sites. A video can be an effective marketing tool and is now playing an influential role in search engine optimisation. Videos are becoming more and more popular with larger numbers of internet users willing to watch them and interested in seeing what they have to offer. Video searches are also becoming more prevalent and this means that not only can web videos get others interested in your business but can also help you to achieve top rankings in the video search results too.

Knowing how to optimise your video effectively is an important part of the video development process. If a web video isn’t created effectively, the results it provides will not be hugely impressive.

A web video should contain you or someone else who is willing to represent your business. Enabling visitors to your site to put a face to your company name can go a long way when trying to personalise your service and make them feel comfortable doing business with your company. If they can see someone who is talking to them and providing them with information, they will be more inclined to trust the information they are being given.

The video which features within your website should also contain valuable information. It can be tempting when creating a video to sell your company to your audience. You want to tell them how wonderful your business is and that you are better than your competitors. However, simply telling your viewers this is not enough. You have to show them your business is what they want and need. You have to give them useful information about how your products can benefit them and explain why your company is of such high quality.

It is also advantageous to include information about your business industry which may be of use to others. Display your expertise and knowledge within your video and you will be viewed as an authority on your business subject. By doing this, those watching the video will be more likely to trust and respect you and your company.

When running an online business, it is easy to assume those arriving on your site will know what to do but this isn’t necessarily the case. Providing viewers of your video with practical advice can also be hugely advantageous. Your web video should contain information about different pages within your website and how users can explore your web pages and purchase if they would like to. Sometimes, giving information of this kind to visitors can really help even though to you, what you are telling them may appear obvious.

At SEO Consult, we help our clients to use a number of different SEO techniques based on their individual wants and requirements. We are always looking out for new SEO methods which may be of use to those we are working with and implement these methods into their SEO campaigns. If you are interested in a web video, let us help you create one which is effective and successful.

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