THE WORLD OF SEO

November 14th, 2010 by Peter

The homepage of a website is of great importance. It is the page where a large majority of the traffic visiting the website will arrive and so must be optimised appropriately to capture attention, interest and respect. What is included within your homepage is therefore of huge significance and must be considered carefully.

Should your homepage feature as much information as possible? If you think this sounds like a good idea you are actually mistaken. Your homepage should only feature relevant and appropriate information and this should be displayed simply and clearly. Visitors to your website need to be able to locate information suitable to their needs when arriving on your homepage and so information must be set out clearly and must be easy to identify. Your homepage is not somewhere to provide detailed information but somewhere to offer an introduction about what your business is about and what it can do.

Do you think it is important for your homepage to feature a number of flashy images? Images can be great for attracting attention and interest but they can also be extremely annoying. If you clutter your homepage with many images your visitors will not be able to find your content and will quickly become bored with your site. Not only can lots of flashy images deter searchers from exploring your pages but they can also slow your loading time down. The search engines are paying more attention to the loading speed of websites and sites need to be loading relatively quickly if hoping to achieve top rankings.

A couple of appropriate and useful images displayed on your homepage can be useful but numerous flashy images should not be included.

Is heavily promotional content acceptable on your homepage? When you have a business and want others to know how great it is, it can be tempting to tell them this at every opportunity. However, including content of this kind on your homepage is not acceptable.

Those arriving on your site are not looking for a sales pitch but information which shows them your business is appropriate for their search. You have to explain to them quickly and simply what your products are and how they can benefit them. If you can make what you sell valuable to their wants and needs, they will be interested and will explore your product pages in greater detail. Anyone can say their business is great, it is important to explain why this is the case with the content you have featured on your homepage.

A homepage is of huge significance and will be responsible for directing a lot of traffic to various web pages within your site. There are many different issues to consider when optimising a homepage and this is why it is beneficial to get professional SEO help.

At SEO Consult, we know the importance of an optimised website and help our clients to ensure their sites are ready for visitors before we begin sending traffic to their web pages.

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