THE WORLD OF SEO

November 21st, 2010 by Peter

Writing a blog can be extremely useful when running an online business. A blog can help you to get your business noticed and provide potential customers with relevant information about the products and services you offer. If regularly updated and if it features well-written content, a blog can also help bonds between businesses and their target audiences to develop. The result of a bond like this is an increased interest in the company and the greater potential for the blog reader to visit the website of the company and explore it a little more thoroughly.

If you are just beginning a blog, you may be unsure of how to actually get your blog noticed and read. It is one thing creating content for your blog but if others do not know it exists, they are not going to visit it and read the information you have provided. There are a few simple things you can do when launching a blog to drive traffic to it.

The first thing you can do is direct traffic from your website to your blog. Your blog may be within your website or may not. Regardless of this, let those visiting your site know about your blog and provide a link to it too. When exploring a website, potential customers like to find out as much information as possible and a blog can be informative.

Another thing you can do is create a press release about your business and your blog and include a link to it. Information like this is often featured in press releases and can be a great source of exposure and traffic. Let others know about your blog and provide them with a quick and easy way to access it to.

Sending newsletters to those which have displayed an interest in a business and have requested to be kept up to date with company news is still an effective SEO technique. If you do send out a company newsletter by email, informing your followers of your blog and providing them with a link to it is an excellent way to get more attention for your blog. Those which receive your newsletter will already have an interest in your business so will likely find your blog appealing too.

The fourth way to help encourage traffic to visit your blog is by providing a little information about your blog and a link to it in all of the emails you send on behalf of your business. Those which you are interacting with via email may find your blog useful so including information like this is fully acceptable. Don’t be pushy or let this information dominate your email but including a short sentence at the end of your email and an appropriate link to your blog can be helpful.

We at SEO Consult create and develop blogs for a number of clients. We know what a blog needs to be successful and know how to get appropriate traffic visiting a blog again and again. Let us help you to use blogging successfully.

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